Engineering image uploaded on Sept. 4, 2015 —
Art image from this journal on that date —
See as well "Novel Engineering."
Friday, February 4, 2022
The Guralnik Cube
New York Review of Books , Dec. 16, 2021 issue —
Lorrie Moore on the documentary series "Couples Therapy" —
"Few of the people sitting on the couch avoid the cliché of
one person (a man) playing fruitlessly with a plastic puzzle
while the other speaks tearfully and avails herself of a
Kleenex box. In season 1, there is literally a Rubik’s cube,
and no one ever solves it, an unfortunate but apt metaphor.
During one session, when the cube has been placed out of reach,
one of the husbands gets up to look for it, finding it on a shelf."
See also . . .
"The bond with reality is cut." — Hans Freudenthal
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Monday, January 31, 2022
The Prime Mover
"Metaphor in language — the prime mover"
— George Steiner in Real Presences (1989)
Not so prime —
See also the "Transformers" marketing saga.
Related marketing:
Disney Easter eggs —
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