The New Yorker reviewing "Bumblebee" —
"There is one reliable source for superhero sublimity,
and it’s all the more surprising that it’s a franchise with
no sacred inspiration whatsoever but, rather, of purely
and unabashedly mercantile origins: the 'Transformers'
series, based on a set of toys, in which Michael Bay’s
exhilarating filmmaking offers phantasmagorical textures
of an uncanny unconscious resonance."
— Richard Brody on December 29, 2018
"Before time began, there was the Cube."
— Optimus Prime
Some backstory — A Riddle for Davos, Jan. 22, 2014.