Log24

Tuesday, November 3, 2015

Branding at Harvard

Filed under: Uncategorized — m759 @ 11:00 AM

From the Harvard Graduate School of Design's introduction
to a lecture on All Souls' Day 2015 —

"Calvin Klein is an award-winning fashion icon.
He is recognized globally as a master of minimalism
and has spent his career distilling things to
their very essence. His name ranks among the
best-known brands in the world, with Calvin Klein, Inc.
reaching over seven billion dollars in global retail sales."

A Klein icon I prefer —

The Klein Four-Group, illustration by Steven H. Cullinane

Click the above image for some backstory.

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