From slides dated June 28, 2008 —
Compare to my own later note, from March 4, 2010 —
It seems that Guitart discovered these "A, B, C" generators first,
though he did not display them in their natural setting,
the eightfold cube.
Some context: The epigraph to my webpage
"A Simple Reflection Group of Order 168" —
"Let G be a finite, primitive subgroup of GL(V) = GL(n,D) ,
where V is an n-dimensional vector space over the
division ring D . Assume that G is generated by 'nice'
transformations. The problem is then to try to determine
(up to GL(V) -conjugacy) all possibilities for G . Of course,
this problem is very vague. But it is a classical one,
going back 150 years, and yet very much alive today."
— William M. Kantor, "Generation of Linear Groups,"
pp. 497-509 in The Geometric Vein: The Coxeter Festschrift ,
published by Springer, 1981