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Wednesday, January 10, 2018

Logos

Filed under: Uncategorized — m759 @ 8:35 PM

(Continued)

New logo of the American Mathematical Society, Jan. 10, 2018

Updates of 9:40 PM ET Jan. 10
to 5:45 AM ET the next day:

See a letter from the AMS on their new logo.

      Recent revision (pre-2018) of the former AMS logo

The Society's letter describes perceptions of the pre-2018 logo —

"… market research on our current logo revealed that
the connection between a Greek temple and
a mathematical society has become increasingly tenuous
among non-members and younger mathematicians, who
associate the Greek temple with a financial institution."

The omission of the alleged motto of Plato's Academy,
AGEOMETRETOS ME EISITO, in the recent (pre-2018)
revision of the logo was part of the Society's ongoing
process of politically correct dumbing-down. That omission
may have influenced the perception of the logo as picturing
a Greek temple rather than the Academy.

Some related remarks from 2005 —

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