The title was suggested by a 2014 Vanity Fair piece
by James Toback (Harvard '66).
"He squinted at this vision of a Qualityless world for a while,
conjured up more details, thought about it, and then squinted
some more and thought some more and then finally circled
back to where he was before.
Squareness.
That's the look. That sums it. Squareness. When you subtract
quality you get squareness. Absence of Quality is the essence
of squareness."
— Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance
And when you add quality?
A related Zen joke from Final Club (June 19, 2017) —
.