"In the story, Ali Baba is a poor woodcutter who discovers the secret
of a thieves' den, entered with the phrase 'Open Sesame'.
The thieves learn this and try to kill Ali Baba, but Ali Baba's
faithful slave-girl foils their plots." — Wikipedia
Related material —
"Mr. Loeb was particularly interested in finding a way to unlock the value
of Yahoo’s stake in Alibaba, which was already shaping up to be one of
China’s leading internet companies. He pushed the board to recruit a star
like Ms. Mayer to get people excited about a company that had been
stumbling for years."
— Vindu Goel in today's online New York Times
