The New York Times online on Thursday, Jan. 19, 2017 —
" 'Split' is being released by Universal under the Blumhouse label,
a brand associated with unpretentious, clever, neo-traditionalist
scare-pictures like 'Insidious,' 'Paranormal Activity' and 'The Purge.'
That seems like the right company for Mr. Shyamalan . . . ."
A check of the Blumhouse label leads to a NY Times article
dated July 15, 2012 —
