Log24

Saturday, October 22, 2016

Magis

Filed under: General — m759 @ 11:00 AM

From "The Magis way: Notes on the publishing culture,"
by Giampiero Bosoni, at http://www.magisdesign.com/magis-world/ —

" perhaps it is interesting to reflect further on the relationship between a design object and a literary work, by reading (in whatever interpretative key you choose) the illuminating definition given by the great semiologist Roland Barthes of the act of writing and of the literary value of a text. 'Writing,' Barthes tells us, 'is historically an action that involves constant contradiction, based on dual expectations. One aspect of writing is essentially commercial, a means of control and segregation, steeped in the most materialistic aspect of society. The other is an act of pleasure, connected to the deepest urges of the body and to the subtlest and most successful products of art. This is how the written text is woven. All I have done is to arrange and reveal the threads. Now each can add his own warp to the weft.' [3]

Magis’ long and highly advanced experience has given evidence, further confirmed by this latest publishing catalogue, of an ever-growing awareness of this necessary interweaving between warp and weft, between the culture of craftsmanship and that of industry, between design culture and business culture, between form and technique, between symbolic codes and practical functions, between poetry and everyday life." 

— Giampiero Bosoni

[3] Barthes R., Variations sur l’écriture  (1972), Editions du Seuil, Paris 1994, published in the second volume of the Oeuvres complètes  1966-1975 (freely translated from the Italian translation, Variazioni sulla scrittura seguite da Il piacere del testo , Ossola C. (editor) Einaudi, Turin 1999).

See as well "Interweaving" in this journal.

"Design is how it works." — Steve Jobs

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