"The office of color in the color line
is a very plain and subordinate one.
It simply advertises the objects of
oppression, insult, and persecution.
It is not the maddening liquor, but
the black letters on the sign
telling the world where it may be had."
— Frederick Douglass, "The Color Line,"
The North American Review , Vol. 132,
No. 295, June 1881, page 575
Or gold letters.
From a search for Seagram in this journal —
"The colorful story of this undertaking begins with a bang."
— Martin Gardner on the death of Évariste Galois