Design Theory,
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“… Kirkman has established an incontestable claim to be regarded as the founding father of the theory of designs.”
— “T.P. Kirkman, Mathematician,” by N.L. Biggs, Bulletin of the London Mathematical Society, Volume 13, Number 2 (March 1981), 97-120.
This paper is now available online for $12.
For more about this subject, see Design Theory, by Beth, Jungnickel, and Lenz, Cambridge U. Press, Volume I (2nd ed., 1999, 1120 pages) and Volume II (2nd ed., 2000, 513 pages).
For an apparently unrelated subject with the same name, see Graphic Design Theory: Readings from the Field, by Helen Armstrong (Princeton Architectural Press, 2009).
For what the two subjects have in common, see Block Designs in Art and Mathematics.