https://www.cbsnews.com/news/book-excerpt-
revenge-of-the-tipping-point-by-malcolm-gladwell/
"In 2000, Malcolm Gladwell published the first of several bestselling books,
'The Tipping Point,' in which he applied the laws of epidemics to promote
positive social change. Now, he's returned to that optimistic book's lessons
in 'Revenge of the Tipping Point' (to be published October 1 by
Little, Brown & Co.), to examine the flip side of those theories."
That publication date suggests a review of "October the First is Too Late."