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"We need the word 'metaphor' for the whole double unit, and to use it sometimes for one of the two components in separation from the other is as injudicious as that other trick by which we use 'the meaning' here sometimes for the work that the whole double unit does and sometimes for the other component–the tenor, as I am calling it–the underlying idea or principal subject which the vehicle or figure means. It is not surprising that the detailed analysis of metaphors, if we attempt it with such slippery terms as these, sometimes feels like extracting cube-roots in the head."
— I. A. Richards, The Philosophy of Rhetoric . |
* Nowak: See the central image in "An Art Director's Top Nine," Log24 yesterday.
** Levinson: See Variety on the "Euphoria" character.